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To take on the big established brands in cereal category by introducing the innovation of single-pack biscuit cereals.

Branding. Go fast

Communicate that GoFast can be consumed as a snack, breakfast or hot drink that is fulfilling for everyone. It’s now the go-to cereal pack to be enjoyed anytime, anywhere.
The whole range of Pokka drinks got a sales uplift with Natsbee honey lemon being the flag bearer of the mother brand image.