To take on the big established brands in cereal category by introducing the innovation of single-pack biscuit cereals.
Branding. Go fast
Communicate that GoFast can be consumed as a snack, breakfast or hot drink that is fulfilling for everyone. It’s now the go-to cereal pack to be enjoyed anytime, anywhere.
The whole range of Pokka drinks got a sales uplift with Natsbee honey lemon being the flag bearer of the mother brand image.