Another breakthrough product from Holcim was the specialized wall application cement for smooth and crack-free finish. Despite being a relatively small regional player, they wanted to create a lasting impact as a solid and reliable brand.
Branding. Holcim WallMax
The campaign provided a more in-depth look of the cement as a solution to all kinds of wall applications, styled in a straightforward and uncompromisingly honest manner.
We successfully highlighted the strength and powerful nature of the brand to resonate to homeowners and contractors.