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Branding
Holcim WallMax

Another breakthrough product from Holcim was the specialized wall application cement for smooth and crack-free finish. Despite being a relatively small regional player, they wanted to create a lasting impact as a solid and reliable brand.

Branding. Holcim WallMax

The campaign provided a more in-depth look of the cement as a solution to all kinds of wall applications, styled in a straightforward and uncompromisingly honest manner.
We successfully highlighted the strength and powerful nature of the brand to resonate to homeowners and contractors.