To position the new honey lemon drink as a new player in a saturated beverage market, creating its unique platform. Digging deeper, the new product needs to be relevant to rising affluent urban segment.
The brand was positioned as a detox beverage with many health benefits, thanks to the ingredients and market relevance. Connecting the daily challenges of exposure to pollution and unhealthy urban lifestyle resonated with our audience.
The whole range of Pokka drinks got a sales uplift with Natsbee honey lemon being the flag bearer of the mother brand image.