Safi Research Institute
To create a distinctive image of a relatively unknown halal cosmetics brand in Indonesia compared to other aggressive market leaders in the category.
Branding. Research Institute
We introduced a campaign that focuses on establishing the world’s first Halal Research Institute as Safi’s differentiator, and the fact that it’s tested and made of natural ingredients.
Safi became one of the top selling brands in select modern trade outlets within 3 months after the launch.