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Branding
Terios Jojo

Making the brand that’s long perceived to belong to mature men, more appealing to younger millennial male audience.

Branding. Terios Jojo

Following the win at 2018 Asian Games, Jojo became an aspirational youth icon. The campaign portrayed Jojo as a hero going through the adventure called life while helping others. It was seen as a great association with purpose and meaning that hit close to home for millennials.