To launch the new Terios as an elegant and premium car without losing the brand’s spirit of adventure.

Branding. Terios

Our concept of “Daily New Adventure” was born out of a simple insight: the modern masculine men have adventure as part of their DNA. The new and elegant Terios takes them on urban adventures through weekdays and to weekend escapades to reflect that self-image.
The brand image was uplifted from being another rough SUV to be an elegant urban vehicle with up to 6 months of waiting period for bookings.