9degree CAMPAIGN
In 2022, Systema launched a new product, Systema 9 degrees which the toothbrush has 9 degrees angle. To raise product awareness, we created a campaign to show the audience that the Systema 9 Degrees toothbrush has a better design and increases the toothbrush’s effectiveness in cleaning deeper without hurting the mouth and gum, according to number one oral care research from Japan.
To further attract awareness from the audience, we also had digital activity, #9DegreeMakesYourLifeBetter, by presenting Systema new design and ambiance.
We also created a lot of engaging content for the target audience to raise awareness of this campaign by encouraging the audience to answer the questions that were incorporated into the content.
