DDL- A B2B Breakthrough Campaign
In 2022, Delman Data Lab’s trusted DMP communication to develop their digital communication strategy.
The objective was to highlight the brand as a hassle-free data solution capable of managing data easily and efficiently without having to pay for expensive tools.
During the process, DMP Communication developed a key message by creating a tagline, “Managing Data Better, Easier Than Ever.” incorporated in the campaign’s Hero video.
One of our initiatives was changing the brand identity of Delman Data Lab to be more lively so that the brand looked promising and ready to face the challenge by having a more distinctive brand identity.
To support the key message of “Managing Data Better, Easier Than Ever.”, we also created engaging content for the target audience for this campaign.
The strategy was to inform the audience by having educational content about the brand by incorporating a case study, so the audience has better understanding of managing their data with ease using our tool.
