To launch BeU Collagen drink in Indonesia, we targeted young women entering their careers, known as first jobbers. Stress can cause skin issues at this stage of life, and Be U’s collagen drink addresses this concern.

We introduced “Destress Your Skin” to address this need.

Our strategy maximizes digital platforms to boost  this message. 

We kicked off with a thematic Hero video that set the tone for our “Destress Your Skin” campaign, creating an emotional connection with our audience.

Engaging digital banners are placed strategically across online channels, seamlessly integrating BeU’s message into the digital lives of our audience.

We’ve created a comprehensive website, a skincare and collagen resource. Young women can easily find insights, tips, and product details with user-friendly navigation to address their skin concerns.

Our website offers young women the opportunity to become BeU resellers. This simple, accessible process empowers individuals and expands the reach of “Destress Your Skin” through a network of advocates.