Pokka, a well-established beverage brand, faced the challenge of introducing a new product, honey lemon, into an already saturated market. To achieve this, we aimed to position the product strategically, catering to the burgeoning affluent urban demographic.

Through meticulous market analysis, we identified the potential of our new honey lemon drink to serve as a detox beverage with numerous health benefits. We recognized that our audience, immersed in the challenges of urban living, would resonate with the daily need to combat pollution and maintain a healthier lifestyle.

“The repositioning of the brand as a detox beverage with natural ingredients garnered remarkable results. The entire range of Pokka drinks experienced a surge in sales, with Natsbee Honey Lemon leading the way as the brand’s flagship product.”