#IniMauGue Campaign
In 2020, DMP took over Neo Coffee’s social media management and was confronted with the challenge of helping the brand connect with a much younger Gen Z audience.
The task was daunting as it required a revamp of the brand’s identity in its digital footprint and an insightful communication platform that connected with the new audience in an insightful way.
Thus, #IniMauGue was born, reflecting the ambitions and aspirations of a highly assertive and demanding new audience.
To raise the #IniMauGue campaign further, we collaborated with NCT’s very own Lucas as Neo Coffee’s new brand ambassador and successfully attracted youth to be bold.
