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Crunching The Competition

TicTac Crunching The Competition

DMP Communication was challenged by brand Tic Tac to establish the product having superior crispiness than leading competitive brands targeted to fussy kids in a commodity category where except crispiness there was no differentiator.

To achieve this objective, we showcased the perfectly round shape and texture of Tic Tac in an entertaining video with a story relevant to its core audience. This resonated with not only with kids in urban Indonesian cities but also to those in small towns

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