Milna partnered with DMP Communication to launch Indonesia’s first packaged fruit for babies. The aim was to encourage mothers who typically bought fresh fruits to consider the convenience and freshness of packaged fruit for their children.

Our objective was to convince mothers to choose packaged fruit over fresh ones for their babies. Highlight convenience and natural ingredients.

DMP Communication developed a narrative emphasizing convenience and natural ingredients. The strategy included storytelling, freshness emphasis, and a focus on natural goodness.

The campaign led to increased sales, heightened brand awareness, and positive feedback from mothers, making Milna a trusted choice in baby food.