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DMP Communication’s ROPO Approach Boosts Sales

The COVID-19 pandemic had a significant impact on many industries, including the motorcycle industry. Royal Enfield, a popular motorcycle brand in Indonesia, saw a decline in sales due to the pandemic.DMP Communications successfully addressed this challenge by crafting a strategy based on the ROPO approach. Utilizing consumer behavior data, transaction data, and appographic data, the strategy utilized affinity targeting techniques to reach potential buyers on various social media platforms, encouraging them to research and learn more about the latest Royal Enfield Edition online.

The ads generated impressive results, including a 42 times increase in conversion rate, 70 times growth in high purchase intent, and a 600 percent return on ad spend, indicating that the strategy was highly successful in reaching potential buyers and generating interest in purchasing a Royal Enfield motorcycle.

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