#JalaninCaraGue Campaign
In 2022, Neo Coffee launched its new packaging & formula. With the new modern reinterpretation of the packaging and a tastier and creamier new formula, we introduced a new communication campaign called #JalaninCaraGue
DMP created the new #JalaninCaraGue design and ambiance for the continuation of Neo Coffee social media campaign this time, it’s emphasizing on ingredients, textures, and bold visuals.
TikTok is an important platform to connect with our Gen Z audience, so we launched Neo Coffee’s new TikTok account.
We developed relevant content that is trending among Neo Coffee’s audience and moving fast to ride the momentum.
